Building a Global Career Path in Marketing: Hands-on Learning at Boise State University

In the digital economy era, marketing is no longer limited to creativity alone. It is a dynamic intersection of strategic thinking, data analysis, and deep insights into consumer psychology. With the goal of providing Vietnamese students and parents with a comprehensive understanding of professional marketing education pathways in the United States, Capstone Vietnam, in collaboration with Boise State University, is pleased to host a special Info Session entitled: “Building a Global Career Path in Marketing: Hands-on Learning at Boise State University (USA)”

Meet Marketing Experts from the United States

A key highlight of the Info Session is the presence of two distinguished speakers who bring extensive experience from both academia and real-world management in multinational corporations:

• Dr. David Hunt – Chair of the Marketing Department: Before joining Boise State University, Dr. Hunt held marketing positions at Toyota Motor Sales and Ashworth Golf Company. His hands-on experience at global corporations provide invaluable insights that help guide students toward meeting the rigorous demands of an international job market.
• Dr. Anne Hamby – Associate Professor of Marketing: Dr. Hamby is a leading expert in consumer psychology. Her research focuses on persuasion strategies and consumer behavior, equipping students with psychological tools to design effective and ethical marketing communication strategies.

Experiential Learning in a High-Growth Innovation Hub

Located in Boise, Idaho, an area experiencing rapid growth and often referred to as the “Silicon Forest”, Boise State University offers students a strong advantage in career and internship opportunities. The university’s marketing programs are built around the philosophy of Experiential Learning, designed to bridge the gap between theory and practice.

Studio\ Blu – Real-World Marketing Projects
Studio\Blu is an initiative in the College of Business and Economics (COBE) providing students with opportunities to work on projects for real companies. Studio\Blu and other hands-on learning experiences offer students opportunities to test classroom theories through measurable, real-world outcomes and enable students to build a strong professional portfolio before graduation.

Internship Opportunities with Leading Corporations
Thanks to strong industry partnerships, marketing students at Boise State regularly secure internships with renowned companies such as Micron Technology, HP, Amazon, Microsoft, Albertsons, Clearwater Analytics, and numerous other medium- and large-sized businesses.

Dedicated Career Support System
The College of Business and Economics (COBE) operates its own Career Services Center, offering tailored support including one-on-one career advising, mock interviews, LinkedIn profile strategy, and salary negotiation skills - critical factors for international students entering the global workforce.

Advertising Club – A Miniature Agency Model
Operating like a professional advertising agency, the Advertising Club organizes students into teams that work directly with client briefs. Students develop campaign strategies, conduct market research, and present projects to panels of industry experts.

Dykman Professional Sales Program
This specialized program focuses on advanced negotiation and professional selling skills, while connecting students with a strong network of business leaders and corporate partners. Students who participate in the professional sales program develop practical sales skills and interpersonal skills that transfer across a diverse range of industries and international borders.

Blue Turf Sales Competition
The Blue Turf Sales Competition places students in challenging, real-world sales scenarios competing with top students from other Western US universities for cash prizes. Beyond showcasing students’ individual capabilities, the sales competition also serves as a major networking opportunity where students can secure internships and full-time sales positions from the program’s partner companies.

Students who participate in the sales competition and other sales program activities enter the job market with confidence, having developed strong analytical skills, an ability to work under pressure, and the competence to present solutions to key decision-makers.

A Comprehensive Marketing Curriculum: Mastering the Full Marketing Value Chain

The Marketing program at Boise State University is designed to be both in-depth and comprehensive, enabling students to understand concepts thoroughly, apply them effectively, and excel from the beginning of their academic journey.

Students are equipped with solid foundations in:

• Consumer Behavior: Understanding how purchasing decisions are influenced by psychology, culture, and social context.
• Market Data Analysis and Insights: From data collection and insight interpretation to strategic, data-driven decision-making.
• Professional Selling Skills: Focusing on relationship-based selling across both B2B and B2C models.
• Brand Management and Digital Marketing: Building consistent brand identities and executing integrated, multi-channel digital campaigns.

Prestigious International Accreditation and 30 Years of Engagement with Vietnamese Education

Boise State University is recognized as one of the Top 53 Most Innovative Universities in the United States (U.S. News 2025) and holds dual AACSB accreditation in Business and Accounting, a distinction awarded to fewer than 6% of business schools worldwide. This prestigious accreditation ensures that Boise State degrees are recognized and valued by leading corporations globally.

Notably, Boise State University has over 30 years of experience engaging in educational initiatives in Vietnam and is proud to be a long-standing strategic partner of the National Economics University (NEU). This deep understanding of Vietnamese cultural context and student potential enables the university to design optimized academic pathways, preparing graduates to become high-quality professionals capable of bridging Western enterprises with the rapidly growing Southeast Asian market.

Financial Solutions and Attractive Scholarships

To support and encourage talented students, Boise State University offers Global Excellence Scholarships valued at up to USD 17,000 per year. In addition, after enrollment, students may access more than 150 specialized scholarships exclusively available to students within the business and economics disciplines.

EVENT DETAILS

Time: 6:30 PM – 8:30 PM | Wednesday, March 18, 2026
Venue: Capstone Hanoi Office – No. 2 Le Quy Don Street, Hai Ba Trung Ward
Registration:
Parents and students are kindly invited to register at: